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From scaling high-growth startups to helping Facebook fund $100M to help diverse-owned businesses, Sarah knows how to turn marketing into real impact.
As our Senior Manager, Marketing and Content, she’s crafting strategy and driving demand one campaign at a time.
1. What is your role?
I lead marketing and content strategy at Standard AI. I’m crafting marketing strategies, building demand gen campaigns, and making sure our content does more than just exist.
2. What are some highlights from your professional background?
I’ve spent 10+ years in marketing, and half of that time in B2B SaaS, mostly at high-growth startups building from the ground up and turning scrappy marketing into real, measurable growth.
At the height of the pandemic, I worked with Facebook’s Supplier Diversity team to launch a finance relief program, where I led the paid acquisition strategy that brought 30,000 diverse-owned businesses (veterans, black-owned, LGBTQIA+, etc) into the program – helping Facebook fund $100M in unpaid invoices. We connected businesses with the resources they needed to survive and grow.
3. Why was Standard AI a match for you?
I love tech, and marketing technical products in a way that makes them feel human and useful. It’s a fun challenge everyday.
I was excited to join the mission to bring AI into retail, and I thrive in early-stage startups where I can build, experiment, and move fast. Standard AI was the perfect mix of all that.
4. What are some of the hats you wear (known or unknown)?
Marketing strategist, sales enablement partner, content creator, and occasional product marketing hype person. I also spend a lot of time convincing Hubspot to just cooperate, please.
5. What excites you about working with AI and retail/CPG?
AI is powerful, but if people don’t understand how to use it, it’s just another buzzword. It’s exciting to be part of a space that’s moving fast, and constantly evolving. We’re constantly challenging ourselves to make AI feel approachable and valuable. It’s still in its early days, but there’s so much room for innovation.
6. What’s your favorite snack to grab at the grocery store?
It depends on my mood. I hyper-fixate on food and snacks. Right now, I’m obsessed with Grillo’s pickle de gallo and Frito Scoops (absolute perfection).
7. Where do you see the future of Standard AI?
I see us becoming the go-to-AI-platform for measuring in-store performance like never before. Retail is changing fast, and Standard AI is in the perfect spot to elevate the industry in a big way.
8. If you could choose anyone as your mentor, who would you pick and why?
Brené Brown. She is a researcher, author, and speaker who studies human connection and behavior. I love her TEDTalks, books, and overall approach to turning research into relatable experiences that help people lead with confidence.
9. What’s the weirdest job or most unique job you’ve ever had?
I interned for a non-profit jewelry brand in DTLA, and my job was to prepare gift bags for celebrities. Looking back, it was basically influencer marketing before influencers were a thing. We’d send jewelry pieces to celebrities, they’d get photographed wearing it in some gossip magazine, and we’d see a spike in sales. This was early 2010, before Instagram, and before “influencers” were a real industry.
10. If you could learn anything new, what would it be?
I’d love to learn ceramics. I love creating things with my hands, and making pottery has always intrigued me. I think it would be fun to give friends and family something I actually made instead of just buying stuff.
11. What is the first concert you attended?
Kelly Clarkson! It was 2001, she had just won American Idol and it was a small concert in the Bay Area.
12. If you have 30-minutes (or longer) of free time, how do you pass the time?
I’m either reading, listening to a podcast, or wandering around a thrift store. I love hunting for little trinkets to decorate my home.