Standard named to the 2020 CB Insights Retail Tech 100 List of Most Innovative B2B Retail Startups

December 4, 2020

SAN FRANCISCO, Dec. 03, 2020 (GLOBE NEWSWIRE) — Standard Cognition (“Standard”), which provides the only autonomous checkout solution that can be quickly and easily installed in retailers’ existing stores, announced today that was included in CB Insights’ inaugural Retail Tech 100 ranking, which showcases the 100 most promising B2B retail tech companies in the world.

The 2020 Retail Tech 100 cohort highlights startups reimagining the retail experience across 13 categories, from e-commerce infrastructure to supply chain automation and cashierless checkout. 21 countries represented this year include India, China, Canada, Singapore, and the United Kingdom, among others.

“The rate of change in retail is accelerating, and the Retail Tech 100 showcases the tech companies that are changing every facet of retail – from store automation to supply chain robotics to personalized merchandise discovery. Spanning 13 distinct technology markets, they address key challenges retailers face today while also helping them adapt and be ready for changing consumer habits,” said CB Insights CEO Anand Sanwal. “The honorees also underscore the fact that the best technologies driving retail transformation may come from anywhere as they hail from 21 countries ranging from Canada to Singapore to Brazil to Sweden. As we head into 2021, we are excited to see the impact the Retail Tech 100 will have on customers, retailers and markets.”

Among Standard’s customers are Circle K, Compass Group and the Worcester Red Sox. “We are thrilled to have achieved this recognition from CB Insights, a bellwether for tech and business trends,” said Jordan Fisher, Cofounder and CEO of Standard. “Demand for safe, checkout-free retail experiences is rising rapidly – nearly every conversation we have with retailers begins with, ‘We want to provide an amazing and safe experience.’ Standard has already deployed its first checkout-free stores for retailers and now we’re scaling up our implementation model to be able to roll out thousands more stores in the next few years.”

Through an evidence-based approach, the CB Insights research team selected the Retail Tech 100 from nearly 15,000 applications and nominees, based on several factors including patent activity, business relations, investor profiles, news sentiment analysis, proprietary Mosaic scores, market potential, competitive landscape, team strength, and tech novelty. The Mosaic Score, based on CB Insights’ algorithm, measures the overall health and growth potential of private companies to help predict a company’s momentum.

Standard provides the only checkout-free solution that can be quickly and easily installed in existing stores without making any changes to shelving, lighting, layout, inventory management processes, and more. Market Next was retrofitted with Standard’s ceiling-mounted cameras and its proprietary AI and machine-vision software that accurately associates each shopper with the items they pick up to purchase – without using biometric data.

“Creating a frictionless shopping experience has been high on retailers’ list of priorities for some time, and COVID-19 has accelerated demand,” said Fisher. “Retrofitting existing stores with Standard’s technology enables retailers to move forward with a checkout-free experience more quickly and in a more cost-efficient fashion.”

Quick facts on the 2020 Retail Tech 100:

The 2020 Retail Tech 100 startups have raised over $14B in total equity funding across 400+ deals from 700+ unique investors. Over half of these companies have raised funding in 2020 (as of 11/20), amounting to $4.7B in total. The list includes 19 unicorns (companies that have reached a valuation of $1B+) focused on a diverse range of retail tech solutions.

There are 21 early-stage startups (seed/angel and Series A) in this year’s cohort. Majority of these companies are based in North America (59%), followed by Asia (21%), Europe (16%), and Latin America (4%). Among countries, the US leads with 55 companies.

To access the full CB Insights Retail Tech 100 Companies list, visit

About CB Insights

At CB Insights, we believe the most complex strategic business questions are best answered with facts. We are a machine intelligence company that synthesizes, analyzes and visualizes millions of documents to give our clients fast, fact-based insights. Serving the majority of the Fortune 100, we give companies the power to make better decisions, take control of their own future, and capitalize on change.

Contact: Farrah Kim, PR & Communications,

About Standard

Standard is transforming retail as we know it, with the first autonomous checkout solution that works in any existing store and allows customers to walk in, grab what they need, and walk out without waiting in line or stopping to scan or pay. The company’s machine vision and AI-powered solution is the only one that can be quickly and easily installed in retailers’ existing stores, representing a giant leap forward for retail tech and enabling retailers to rapidly deliver an amazing new shopping experience to customers. The first and best-funded startup in this space, Standard has launched multiple operational stores with customers, and is working with retailers around the world. Learn more at Standard.AI.

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