Turning every aisle into actionable data

VISION continuously analyzes security camera footage to deliver real-time shopper insights – giving retailers and brands the same level of measurement in physical stores as e-commerce.

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Visual Engagement Score

Measure In-Store Impact Like Never Before

What is a Visual Engagement Score?
First-ever metric designed to measure how shoppers interact with product, promotions, and in-store media revealing what truly drives conversion.

Measures how intensely a customer interacts with an area, assessing orientation & head movements to determine active vs. passive impressions.

A new standard for measuring
in-store performance

For Retailers

Leverage current cameras to maximize sales and shopper engagement

Validate In-Store Media Impact
Demonstrate shopper engagement and prove ROI to boost media revenue.
Visualize Shopper & Employee Journeys
Uncover insights across the customer experience to enhance service and optimize labor.
Analyze Product Performance
Discover what drives top sellers and refine product placement for maximum impact.

Get VISION for retail

For Brands

Track every shopper interaction and connect it to sales

Measure Your In-Store Media
See how digital screens, signage, and promotions influence engagement and sales.
Track New Product Performance
Measure visibility, dwell time, and conversion to refine messaging and placement.
Turn Shopper Behavior into Action
Pinpoint what catches shopper attention, where they hesitate, and what leads them to buy.

Get VISION for your brand

How to get started with

Maximize visibility with your existing cameras

We assess your current setup to identify any gaps in coverage, ensuring complete visibility into shopper behavior. No new cameras required.

Deploy VISION software

Once installed, VISION processes your security camera feeds, learning shopper behavior and engagement patterns without complex hardware setups or long training times.

Your data made actionable

We calibrate the system to your store layout, product placements, and key priorities so you get the most relevant data at your fingertips.

Measure, optimize, and grow!

Once live, you’ll see real-time shopper engagement, product interactions, and promotional performance – all in an intuitive dashboard.

                    Our AI delivers results that matter
                
"Visual Engagement insights confirmed EDLP was the smarter investment for our spend."
National Account Manager, Leading CPG Brand
"By comparing Visual Engagement and Conversion Rates in the Wet Dog Food category, we identified the best placement for a new product launch."
Sales Director, National CPG Brand
"We found that in-aisle displays were actually disrupting shopper flow, leading to fewer engaged shoppers. Now, we’re A/B testing new configurations to see what drives the most conversion.”
SVP Merchandising, Regional Retailer

Blog Highlights

See All Posts

Tariffs, Inflation, and the Retail Dilemma

How VISION Transforms In-Store Media

The Biggest Retail Trends in 2025: Brick-and-Mortar

One Trusted Tech Partner with Standard AI

Privacy-First, No Facial Recognition. Ever.

Shopper information remains on-premise, protecting individual identities while still delivering valuable insights into shopper insights.

Simplicity over Complexity

Straightforward AI solutions, thoughtfully designed to solve real world problems.

One Platform, Multiple Solutions

Portfolio of products to customize your tech strategy.

Proven Technology

Mature tech stack with demonstrated accuracy and unparalleled fidelity

Reinforced with Key Partnerships

Turn your store into a data-driven powerhouse