Standard AI at NRF 2025: Setting the Standard in Retail with Computer Vision Insights

January 28, 2025

Computer vision is redefining what’s possible for in-store performance, empowering retailers, and CPG brands with actionable insights.

“What’s next for retail?” This question echoed throughout the NRF 2025, and for Standard AI, the answer was clear: AI technology, innovation, and customer-centric solutions are shaping the future for retailers and CPG brands alike.

Over three days at the Javits Center in New York, we joined retail leaders, innovators and change-makers to explore the challenges and opportunities ahead. At the heart of every conversation was one resounding theme – AI is no longer a luxury. It’s an essential driver of retail transformation, from optimizing in-store performance to enhancing shopper experiences.

A word from Angie Westbrock, CEO of Standard AI

“The future of retail isn’t just about adopting technology—it’s about using it to empower people. At NRF, it was clear that the industry is ready to embrace AI not as a buzzword, but as a tool for creating smarter stores, delivering seamless customer experiences, and fostering stronger connections. The industry is ready for transformation, and we’re proud to be leading the charge. The opportunities for physical retail are incredibly exciting.” – Angie Westbrock, CEO of Standard AI

Our booth with Axis Communications and Google Cloud were buzzing with discussions. We met with decision makers tackling the complexities of modern retail. Here’s what stood out:

Key Takeaways from NRF 2025

AI is the Foundation of Retail Innovation

Retailers are no longer asking if AI should be adopted, but they’re asking how fast. Retail giants like Macy’s are leveraging technology to modernize operations and stay agile in a fast-changing landscape. Standard AI’s VISION platform empowers retailers with real-time insights that:

  • Track promotions that drive results and measure what converts shoppers.
  • Engage shoppers with data-driven insights to drive strategic advertising placement.
  • Gain insights into new product launches with real-time shopper engagement.

AI is no longer a tool, but the foundation for success in 2025 and beyond.

Retail Media Networks Demand Data

The rise of retail media networks dominated conversations, emphasizing the critical need for measurable, data-driven insights. Standard AI equips retailers and brands with the tools to track media effectiveness and refine strategies in real time, ensuring that in-store media generates measurable ROI. Data isn’t just helpful, but it’s essential for success in this rapidly evolving space.

Smarter Stores Start with Actionable Insights

The smartest stores don’t just sell – they learn. Retailers are embracing solutions that allow them to act quickly and strategically. From product placement to shopper behavior, actionable insights are enabling teams to make data-backed decisions that drive sales and build loyalty. Standard AI’s VISION platform ensures retailers have the tools they need to optimize every square foot of their stores.

Balancing Innovation with Human-Centric Solutions

Technology and human expertise are not mutually exclusive—they enhance one another. Major retailers showcased how blending advanced technology with team expertise creates a competitive edge. At Standard AI, we’re focused on solutions that enhance both: giving teams actionable insights while ensuring shopper experiences remain personalized and meaningful.

Our Booth: Standard AI in Action

Whether you visited our Axis Communications or Google Cloud co-exhibiting booths, the message was clear: VISION is transforming what’s possible for retailers and CPG brands:

  • Real-time insights to optimize promotions and measure in-store media.
  • AI-powered tools to track shopper behavior and refine strategies.
  • Actionable metrics like the Visual Engagement Score to improve new product launches.

Attendees were eager to see how VISION brings the precision of e-commerce to in-store operations.  Missed us at the booth? Schedule a personalized demo with one of our product experts.

💬 Quotes We Loved from NRF 2025:

“I didn’t realize I could measure in-store engagement the way I do online. This opens up so many possibilities for testing and learning.” – Senior Executive at a major retailer

“We’ve been trying to figure out what actually drives conversion – whether it’s promotions, product placement, or team interactions – and this could finally give us the answers we need.” – Marketing Director at a national grocery retailer

“I didn’t realize we could measure product engagement in-store this accurately.” – Senior Brand Manager at a leading CPG company

The Future of Retail Starts Here

NRF 2025 was just the beginning. The insights, conversations, and connections from the show are driving us to continue leading the way in AI-powered retail solutions.

Missed us at NRF? Don’t worry—check out a 15-second teaser of our booth video. Want more? Fill out the form to watch the full version and see how Standard AI is helping retailers and CPG brands transform operations.